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When it comes to skincare, less is more

Published : Dec 19, 2022 11 mins read

Instagram reels have taken over our 2022. While we are at the end of this year, we already have the much-anticipated trends for the next year on our feed. We have tried trends from the 10-step Korean skincare routine to the concentrated acid peels. While these trends catch our attention for a while, practicing them daily becomes more of a task. We lose out on the fun, relaxing and rejuvenating process of loving our skin and eventually skip skincare at the end of the day. Today, we will talk about one such skincare trend that most of us love, but we never let it reach its hype – skincare less is more.

best skin care routine products

Skin Minimalism – the Trend to Stay


Skin Minimalism, which is precisely what it sounds like minimal skincare. The concept is to reduce the number of skincare items you own and utilise. Reduce the total number of items you own, the number of products you use on your skin daily, and the number of cosmetics you wear. Skin Minimalism is a beauty trend that encourages people to show off their natural skin and natural beauty even when they are not wearing cosmetics. Given the minimum means of achieving that natural look without full-face coverage and heavy eyeliner, social media feeds refer to it as the ‘glow-up'.

You can care for, nourish, and protect your skin using a few primary products.

Reasons Why Less Is More When It Comes to Skincare:


Sensitised skin - it is not specific to sensitive skin. Multiple reasons can lead to a weakened skin barrier. Cosmetic product layering can also lead to irritated skin. Sensitised skin results in annoying side effects such as pimples, dryness, redness, acne, or a build-up of black and whiteheads.

Damaged moisture barrier - when you remove your skin's natural oils, you damage its barrier. Damage occurs when your skincare routine contains abrasive cleansers, drying alcohol, scent, a high concentration of essential oils, and many active components. Aside from them, DIY items like lemon and baking soda also contribute to the damage. Using many products simultaneously can overwhelm the skin and damage the moisture barrier.

Irritated skin - one of the most prevalent offenders in depriving your skin of its nutrients is not knowing how to utilise the products correctly, such as overdoing exfoliation and washing. Although removing all dead skin cells and displaying the baby's soft skin beneath appears appealing, it can be too much for your skin barrier. Using exfoliating products at different stages of your routine, such as salicylic acid face cleanser and toner, will only increase the sensitivity and irritation in your skin.

Helps you stick to the budget - choosing a minimalist beauty routine allows you to buy just what you need and save money for other things.

It is more environmentally friendly - going minimalist will undoubtedly benefit our earth. Overconsumption is one of society's most harmful practices. It generates more garbage and adds to increased CO2 emissions in the atmosphere. Furthermore, recycling is insufficient to aid our environment. Even glass packaging is less environmentally friendly than marketers claim it to be. Before recycling, we must limit our consumption and purchase more carefully. A minimalist skincare routine can help you reduce your consumption and focus on what you actually need.

Skincare routine you should definitely use daily:


AM Routine:


Cleanser - when it comes to skincare routines, most individuals stick to CTM, which stands for Cleansing, Toning, and Moisturizing. Everyone should have a cleanser in their skincare kit because washing is the first step in following a skincare routine. A cleanser is a product that helps removes dirt, pollutants, and bacteria from your skin. It also helps to remove makeup from the skin. Before choosing a cleanser, consider your skin tone and requirements.

Toner - Toning is the next step following cleansing. Toner is a skincare essential. Toner removes any oil or makeup residue and prepares your cleansed skin to absorb the following skincare products you use. Aside from that, toner keeps the skin's pH balanced and healthy. Choose a gentle toner with a non-alcohol composition. After cleaning your skin, dab some toner for healthy, radiant skin.

Serum - it is another crucial skincare component because it supplements your moisturiser. Serums have multiple functions, including brightening, healing, anti-ageing, and moisturising. To reap the most benefits from serums, apply them at night and during the day.

Moisturiser - many people with oily skin avoid using moisturiser because they believe it will make their skin oilier. However, everyone requires a moisturiser. A moisturiser keeps the skin hydrated and helps to keep it supple. It also acts as a barrier against outside pollutants. So, match your moisturiser to your skin type and keep your skin hydrated and nourished.

Sunscreen - sunscreen is another 'skincare essential' and it is critical to use the best sunscreen daily to maintain healthy and radiant skin. The intense sun rays induce ageing, wrinkles, and dark spots, which is why sunscreen is essential for postponing the signs of ageing. To keep your skin gorgeous, apply sunscreen everyday post moisturiser. Look for non-comedogenic claim when looking for sunscreen for oily or acne prone skin.

PM Routine:


Remove any makeup you have applied and sunscreen using a micellar water or a balm cleanser. Follow up with a water-based cleanser to remove all residue and clean your skin thoroughly.

Exfoliate - use a physical or chemical exfoliator to remove dead skin cells from the skin. This step will help the products to reach the deep layers of the skin and provide the desired effect. Be mindful only to exfoliate once or twice a week as it can lead to a broken skin barrier.

Follow up with a toner, serum and moisturiser.

Additional products that can be added for Glowing Skin Naturally:


Serums, in a nutshell, are potent skin buddies. They act as elixirs, which contain actives that can help with various concerns ranging from dark spots to wrinkles. Even if you don't have any particular problems, everyone should use an antioxidant serum in the morning to guard against daily aggressors. With limitless options available, we have narrowed down our tried-and-true favourite ingredients to look for in your serum.

Hyaluronic acid - helps to lock in moisture and strengthen the barrier function to prevent moisture loss

Vitamin C - repeated usage can help brighten dull skin and reduce dark spots.

Retinol - boosts the formation of collagen and elastin, which aids in the prevention of wrinkles and sagging skin

Niacinamide - reduces inflammation to alleviate redness and discomfort.

Which Ingredient to use when:


When it comes to serums, you want to be careful about what time of the day you need to use the serum. The active ingredients in serum significantly impacts the decision of determining whether you should use it during the day or at night.

Day serum:

During the day, it is best to use a Vitamin C serum. As an antioxidant, vitamin C can protect your skin from free radicals and other pollutants when you're out and about. In addition, when combined with daily sunscreen, vitamin C can protect your skin from photodamage, which leads to fine lines and dark spots. Serums with vitamin C can be added in daily routine for glowing skin naturally.

Night serum:

While retinol serum can be applied during the day, it's best to use it at night. Suppose this is your first time incorporating this component into your skincare routine start slow. Retinol makes your skin more susceptible to sunshine. You must use sunscreen daily if you choose to integrate this component into your skincare routine.

If you want to use Exfoliating acids (AHAs/BHAs/PHAs), include them in your night-time routine. Because these acids make your skin more sensitive to UV rays, ensure you shield the skin from the sun during the day.

Anytime serum:

Hyaluronic acid serum can give moisture to the skin during the day or at night. Climate is critical when deciding whether to utilise this component since you want to ensure that hyaluronic acid can pull moisture from the air rather than away from your skin.

People with sensitive skin can use Niacinamide serums during the day and night. Unlike Retinol or vitamin C, Niacinamide does not make your skin photosensitive.

Our top suggestions:

Chicnutrix skincare range is made in Korea and formulated especially for Indian skin, keeping their needs and skin type in mind. What makes the formulation unique is that they know that when it comes to skincare, less is more. The right concentration and combination of actives help to target your skin needs. This formulation will help you incorporate serums into your daily routine without irritation and breakouts.

USP of their serums: lightweight, fast absorbing, all skin type, water-based.

Chicnutrix Hydrate is a hydrating serum with 5% of 10 different molecular weight Hyaluronic Acid Complex, Panthenol and Glycerin.

The hyaluronic acid complex helps with three layers of deep, intense hydration. In contrast, Panthenol helps to prevent skin dryness and calms irritated skin. Glycerin helps to lock moisture and maintain the skin's protective layer. The serum helps to achieve plump, hydrated and dewy skin.

Chicnutrix Outshine is a brightening serum and can be used during the day. The serum has Niacinamide, which helps to reduce pigmentation, and dark spots. Glutathione, the mother of all Antioxidants, helps add glow and radiance. Vitamin C is also rich in antioxidants and helps reduce unevenness in the complexion and protect it from UV damage. In contrast, Arbutin helps to even out the skin complexion and fades discolouration for healthier and more vibrant skin. Triple Hyaluronic Acid Complex helps to provide three layers of deep intense hydration. Outshine helps you light up every room you walk into. It is also the best Vitamin C serum recommended by dermatologist.

Chicnutrix Reverse is an anti-ageing serum with Hydrolyzed Marine Collagen Peptides, Retinyl Palmitate, Triple Hyaluronic Acid Complex and Arginine. Reverse is for everyone who wants to incorporate Retinol in their regime as the serum has Retinyl palmitate, which is mild, stable and for sensitive skin. Hydrolyzed Marine Collagen Peptides help to repair and replenish lost collagen while Arginine prevents signs of ageing, Triple Hyaluronic Acid Complex helps to provide three layers of intense hydration.

Chicnutrix Block is a lightweight sunscreen with SPF 45 PA+++ Broad Spectrum UVA+UVB Protection with a refreshing, non-greasy formulation that gives added hydrating and anti-ageing benefits. It has a very light texture that spreads quickly & disappears, leaving behind a natural, moisturised, non-shiny look with no white cast. With Block, you can love the sun and block the damage.

What you can avoid:

Now that you know your basics, here are some things you can avoid in your skincare routine because they are not worth the hype.

Essence: if you want to transition to a simple skincare routine, you don't need to buy an essence. If you enjoy an elaborate, K-beauty-inspired skincare routine, you can incorporate it. But you don't need to buy them because toners and essences are similar.

High percentage actives: if your skin tolerates a lower concentration of an active ingredient well, there is no need to "graduate" to a larger concentration. Suppose a serum with 10% vitamin C works well for your skin. In that case, there's no reason to switch to a product with a higher percentage of vitamin C. Higher quantities of chemicals, such as acids, can potentially burn and damage the skin. Our skin prefers lower percentage because they are suitable for daily usage and do not upset the skin in the long run.

Single Ingredient Serum: you don't need to buy a separate single-ingredient serum to gain the advantages of Niacinamide, which improves the skin at concentrations as low as 2% to 5%. Buy items with a combination of two or three powerful components instead of single-ingredient products to save money. Your bank account will appreciate it, and you will profit from the variety of substances in a single bottle.

Facial cleaning brushes: the risks of over-exfoliating is real, and dermatologists recommend exfoliating once or twice a week at most. Avoid cleansing devices if you utilise good-quality acids that chemically exfoliate your skin. Harsh brushes can damage the skin, especially if used excessively, because they can damage the surface layer, resulting in leaks and impaired barrier function. The latter may result in dry, painful, and sensitive skin. Most experts feel that using your hands is more than enough and cleansing devices are a waste of money.

Peel of face masks: peel-off charcoal masks can help eliminate debris and buildup from your pores. But they also remove valuable skin cells and even vellus hair [fine hair on your face], leaving your skin raw and irritated. When it comes to 'detoxifying' skin, charcoal makes no distinction. In other words, the peel of the mask removes both old and new skin cells and, if used excessively, might create irritation.

The Verdict:


Skincare is self-care and should be a relaxing and nurturing process. We need more trends like skin minimalism and less is more, which helps us give our skin just what it needs. Finding skincare products with multi-ingredients helps to practice skincare religiously and notice the difference on your skin. 

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