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Top Nutrition and Supplement Trends in 2021

Top Nutrition and Supplement Trends in 2021

by Anirudh Jalan
Top Nutrition and Supplement Trends in 2021 With the current ongoing global pandemic, the immunity and overall health of the body is in the forefront of everyone’s mind with individuals turning to preventative measures, nutrition and dietary supplements. Dietary supplements are more popular than ever, especially with Covid-19, immunity boosting supplements have become the most popular. Insufficient nutrition, fast-paced lifestyle, pollution, UV damage causes a lot of skin, hair and wellness issues in day to day life and there lot of products in the market claiming to solve hair and skin issues through nutrition and supplements. But among these many products in the market, it is difficult to understand if the product actually works or if its just another fad. Investing in the right supplement to fill in our nutrition gap is essential especially now. A healthy body, glowing skin and bouncy hair can be achieved with the right nutrition. So, here are some of the top nutrition and supplements trends to look for in 2021.

Immune Health Supplements

Immunity boosting supplements like Vitamin C, Zinc, Omega-3, Vitamin D have been trending since the start of the pandemic and will continue to rise in 2021. Multivitamins, Probiotics, Medicinal herbs along with Vitamins C & D are expected to continue in contributing to this growth.

Mental Health Supplements

The routine disruptions brought on by the pandemic which includes the social isolation, maintaining work life balance has brought on extra stress and hence supporting mental health has now become even more important. Individuals are now prioritizing mental and emotional stress due to high prevalence of anxiety, stress, fatigue and depression which has become a motivating factor.

Natural and organic supplements

It is important to know whether the ingredients that we are consuming are the right ones. With so many GMO products in the market, getting the information on natural ingredients from reputable sources is essential. So, keep a look out for the natural, organic ingredients from reputable sources with clinical studies to achieve the claims made by the products.


About 60% of consumers in 2020 would like to know more about where the ingredients in their food comes from and this trend is expected to continue in the year 2021. The consumers would like complete transparency on sustainable ingredients sourcing from reputable sources.

Women’s Health Supplements

There is arising awareness about the health issues like post menupausal, hormonal imbalance, brittle nails, poor vision, anemia, hair loss. In 2021, women are prioritising self care and nutrition needs which has led to willingness in investing in themselves and has been a driving force in women’s health and beauty supplements. Multivitamins, probiotics, stress relievers, energy boosters, bone support, iron supplements are some of the supplements that women will continue to look for in 2021. Nutrition and supplement trends will continue to evolve in 2021 as individuals and nutraceutical industries continue to respond to the ongoing pandemic. Stay informed with these nutrition trends and keep an eye out for nutrition and dietary supplements fads.