
Top Nutrition and Supplement Trends in 2021
by Anirudh Jalan
![]() Immune Health SupplementsImmunity boosting supplements like Vitamin C, Zinc, Omega-3, Vitamin D have been trending since the start of the pandemic and will continue to rise in 2021. Multivitamins, Probiotics, Medicinal herbs along with Vitamins C & D are expected to continue in contributing to this growth.Mental Health SupplementsThe routine disruptions brought on by the pandemic which includes the social isolation, maintaining work life balance has brought on extra stress and hence supporting mental health has now become even more important. Individuals are now prioritizing mental and emotional stress due to high prevalence of anxiety, stress, fatigue and depression which has become a motivating factor.Natural and organic supplementsIt is important to know whether the ingredients that we are consuming are the right ones. With so many GMO products in the market, getting the information on natural ingredients from reputable sources is essential. So, keep a look out for the natural, organic ingredients from reputable sources with clinical studies to achieve the claims made by the products.TransparencyAbout 60% of consumers in 2020 would like to know more about where the ingredients in their food comes from and this trend is expected to continue in the year 2021. The consumers would like complete transparency on sustainable ingredients sourcing from reputable sources.Women’s Health SupplementsThere is arising awareness about the health issues like post menupausal, hormonal imbalance, brittle nails, poor vision, anemia, hair loss. In 2021, women are prioritising self care and nutrition needs which has led to willingness in investing in themselves and has been a driving force in women’s health and beauty supplements. Multivitamins, probiotics, stress relievers, energy boosters, bone support, iron supplements are some of the supplements that women will continue to look for in 2021. Nutrition and supplement trends will continue to evolve in 2021 as individuals and nutraceutical industries continue to respond to the ongoing pandemic. Stay informed with these nutrition trends and keep an eye out for nutrition and dietary supplements fads. |