All we need to know about Biotin!

by Anirudh Jalan
Importance of Biotin When it comes to hair care, biotin is probably the most searched word. Biotin for hair is so popular that it's in every hair product, biotin shampoos, biotin serums, masks, conditioners, oils etc. While topical application is great, biotin actually works wonders when consumed orally. Yes, the hype about biotin supplements is not just all fake, it definitely holds true. Want to know more about all that biotin can do, well then keep on reading. Biotin, also known as Vitamin H or Vitamin B7 , is a water soluble vitamin from the Vitamin B family. Biotin is an essential vitamin to maintain and support hair and nail health. Our hair is made up of keratin. Keratin is a protein which is composed of 18 different amino acids. Biotin helps the body in assimilation of amino acids which are then converted into keratin. By improving the keratin structure, biotin promotes healthy hair growth. It also works on regulating the hair growth cycle. Biotin acts as an oxygen carrier to cells & hair follicles, which improves blood circulation to scalp and follicles promoting hair growth. Assimilation of amino acids that biotin helps with not only forms the basic structure of our hair but also all the other proteins in our body. So biotin is essential for not just our hair but also our body. It acts as an enzyme and helps in the absorption of the nutrients in our body. Deficiency biotin causes hair fall, hair thinning which ultimately leads to hair loss. It also causes seborrheic dermatitis and rashes on skin or scalp. Many foods contain some biotin. Biotin rich foods include eggs, organ meats, nuts, fish, meat, seeds, and certain vegetables like sweet potatoes. Biotin is available to us through these various biotin rich foods but biotin being water soluble vitamin, the efficacy of vitamin being absorbed by the body is less, as most of the biotin gets bound to the urine and is flushed out from the body. Another factor that leads to biotin deficiency is cooking or processing foods, as it renders biotin unavailability because biotin is lost due to heavy processing techniques and heat which leads to less active biotin. Hence, it is essential to consume biotin supplements orally to prevent its deficiency and maintain the hair and nail health. Chicnutrix Bounce is made with Swiss Effervescent Technology which ensures faster onset of action, increased bioavailability and higher absorption. The effervescent tablet reaches the stomach at the right pH for absorption, so it can be easily absorbed. The effervescence form is also gentle on the stomach and has no side effects (unless you are allergic to any specific ingredients). Unlike other Biotin supplements in the market, Chicnutrix Bounce also contains hair recovery complex of amino acids and selenium which helps in solving all hair troubles, may it be hair fall, brittle hair, dull hair, frizzy hair or premature greying, Chicnutrix Bounce is a complete hair food. Chicnutrix Bounce comes in two flavor variants - yummylicious green apple flavor and berrylicious raspberry flavor, dermatologist approved and easy to consume, just pop fizz and cheers!